
Human-centred strategist who transforms complex challenges into intuitive, engaging products by pairing deep qualitative research with pixel-perfect execution.
Experienced in design, research & management, I guide cross-functional teams from first insight to successful launch.
Cross-continental creator blending BRICKS, PIXELS, & PEOPLE
ABOUT ME
SOCIAL →
Cross-cultural at heart, I create content waves that ripple worldwide & resonate long after the first scroll.
DESIGN →
From pixels to city blocks, I scale through systems, & deliver products that feel both inevitable & beautiful.
CREATIVE →
Blending architect spatial insight with digital artistry, I create stories that linger beyond the screen.
STRATEGY →
Grounded in mixed-method research, I carve razor-sharp roadmaps & rally teams behind people-first, measurable goals.
Ignite Social Change with Human-Centered Research & Design
My MISSION

Bauhaus-Universität Weimar
M.Sc. Media Architecture
CareerFoundry | Certified
UX Designer
product manager
CAREER in Motion: Always in Beta
“Consistency is the last refuge of the unimaginative.”
Oscar Wilde









2004
Foundations
Damascus
VOLUNTEER PARAMEDIC
DIP.ARCHITECTURe& urbanism
B.SC. ENGLISH TRANSLATION
EARLY STUDIO WORK
2010
First leap abroad
BARCELONA
exchange-program coordinator UIC
MAG LAB architect-in-training
2012
Design meets commerce
Amman
Store-design coordinator
2014
Media-architecture
Bauhaus-Weimar
M.Sc. Media Architecture
Research assistant
elected student rep
2018
From pixels to practice
Düsseldorf
Visualization architect
2021
Product & media lead
Braunschweig | Remote
Research associate
Lead Product | Comms
UX design certificate
Product-management certificate
AI-for-designers certificate
2025
Onward & Upward
where to next?
Hybrid design-management toolkit for idea-to-launch delivery
My TOOLBOX
Project Management
Facilitate Kanban, Lean & Agile-Scrum ceremonies
Own road-mapping & backlog grooming
Align cross-functional teams & stakeholders; pivot quickly when scope shifts
Jira · Trello · Confluence · Notion
Ideation & Design
Map information architecture & user flows
Wireframe → hi-fi prototype intuitive UIs
Roll out design systems (Material, Bootstrap) & 3-D
Figma · Adobe CC · FlowMapp · Webflow
Execution & Evaluation
Hand off dev-ready assets & QA together with engineering
Track funnel, cohort & KPI dashboards post-launch
Gather user / stakeholder feedback & optimise continuously
Mixpanel · Amplitude · Google Analytics
Strategy & Discovery
Frame goals, objectives & KPIs
Run market & competitor analysis
Lead mixed-method user research
Build personas & journey maps to steer product direction
Optimal Workshop . Miro . MAXQDA . Mentimeter
Visual + AI Storytelling
Craft cinematic 3-D visuals and polished image composites
Edit video into concise, engaging narratives
Turbo-charge concepts with prompt-engineered AI for rapid ideation
Cinema 4D · SketchUp · ChatGPT · Midjourney · Magician · FigGPT
Test & Iteration
Build clickable prototypes for live feedback
Conduct usability & accessibility testing; run A/B & preference tests
Iterate designs with data-driven refinements
Maze · Lyssna
Strategy&
Discovery
Ideation &
Design
Test &
Iteration
Visual Design &
Generative AI
Project Management
Execution &
Evaluation
CHECK IT OUT
MY portfolio
selected projects

design + insight = value

Non-profit Social Impact Initiative | 2025

HCI | Parametric Design | Prototyping | 2011-2017

Empathy →
Listening first, designing second, so the final product feels like it was made by the user, not just for them.
Novelty →
Blending architectural curiosity with digital craft to uncover ideas that surprise, delight, & move the field forward.
Diversity →
Inclusive spaces generate richer insights & fairer outcomes, so every voice counts.
Teamwork →
Facilitating workshops, aligning disciplines, & keeping communication clear so great ideas ship on time.
These values guide every decision I make
MY VALUES

“Eventually the entire personality & body of the designer becomes the site of the design task, & the task is lived rather than understood”
Juhani Pallasmaa
“The Medium is The Message”